Privacy Policy

Last Updated: May 2026

Introduction

Amora ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website, applications, API, and any related services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our Services.

Information We Collect

Account Information: When you create an account, we collect your email address, name, and profile picture through our authentication provider. If you sign up via a social login (e.g., Google), we receive the profile information you have made available through that service.

Content You Provide: When you use our AI virtual try-on services, we collect the images you upload (including photos of yourself and garment images), generation parameters, and the resulting generated outputs. This content is stored to provide you with access to your creation history.

Payment Information: We store a customer identifier and transaction records (amounts, dates, subscription status). Payments are processed by our payment processors as described in the How We Share Your Information section below.

Usage Information: We collect information about how you interact with our Services, including pages visited, features used, try-on history, and timestamps.

Device and Technical Information: We automatically collect your IP address, browser type and version, operating system, and device identifiers when you access our Services.

Support Communications: If you contact us via email or our support channels, we collect the content of those conversations along with your name and email address.

How We Use Your Information

We use the information we collect to:

Provide and operate our Services, including processing your images using our proprietary technology and third-party AI services, and delivering the results to you
Process payments and manage your subscriptions
Send you service-related communications, including transaction confirmations and product updates
Analyse usage patterns to improve and develop our Services
Detect fraud, abuse, and enforce our Terms of Use
Provide customer support

We do not use your uploaded images or generated content to train or fine-tune AI models. Your content is processed solely to fulfil your requests and is stored for your continued access.

How We Share Your Information

We share your information with the following categories of third-party service providers:

Authentication providers: receive your email, name, and profile information to manage your account and enable secure sign-in.
Payment processors (Razorpay): receive payment details necessary to process transactions. Payment processors act as independent data controllers for payment data. We do not store your card number or full payment details.
Analytics services (Google Analytics): receive usage data and anonymised identifiers to help us understand how our Services are used.
Proprietary AI model: your images are processed by Amora's own AI model to generate virtual try-on results. Images are used solely to fulfil your request and are not used for model training.
Cloud hosting and storage providers: host and store your images and account data on our behalf.
Cloud database providers: store your account data, try-on history, and transaction records.
Error monitoring services: receive technical error context to help us diagnose and fix issues.
Email service providers: receive your email address and name to send you service-related emails.

We may also share your information to comply with applicable laws, legal processes, or government requests; to protect the rights, property, or safety of Amora, our users, or the public; or in connection with a merger, acquisition, or sale of assets.

We do not sell your personal information.

Cookies and Tracking Technologies

Essential Cookies: Required for authentication, session management, and core functionality. These cannot be disabled.

Analytics Cookies: We use analytics services to understand how our Services are used. We provide cookie consent mechanisms that require opt-in consent in GDPR and other privacy-regulated jurisdictions, and provide opt-out capability elsewhere.

Data Retention

Account data: Retained until you delete your account.
Uploaded images and generated outputs: Retained until you delete them or your account is deleted.
Try-on metadata: Retained until you delete the record or your account is deleted.
Temporary processing data: Automatically deleted shortly after processing is complete.
Payment records: Retained as required by applicable financial regulations.
Analytics data: Retained per our analytics provider's retention settings.

When you delete your account, we cancel your subscriptions, delete your try-on history and images, and make commercially reasonable efforts to remove your data from third-party services. Certain payment records may be retained as required by financial regulations.

Data Security

We implement appropriate technical and organisational measures to protect your personal information, including encryption in transit using TLS/HTTPS for all communications and access controls scoped to your account. In the event of a data breach affecting your personal information, we will notify affected users promptly in accordance with applicable law.

Your Rights

Access and Review: You can view your try-on history and account information within the application at any time.

Deletion: You can delete individual try-on results or your entire account from your account settings.

Marketing Opt-Out: You can unsubscribe from marketing emails using the unsubscribe link included in each email.

Data Access: To request a copy of your personal data, contact us at integral.ind.in@gmail.com.

EEA, UK, and Swiss Users (GDPR): You have the right to withdraw consent, request restriction of processing, object to processing based on legitimate interests, and lodge a complaint with your local data protection supervisory authority.

California Users (CCPA/CPRA): You have the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information.

International Data Transfers

Your data is processed on infrastructure located in the United States and the European Union. Our third-party service providers may transfer and process data in other jurisdictions. Where such transfers occur, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

Children's Privacy

Our Services are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe a child under 16 has provided us with personal information, please contact us at integral.ind.in@gmail.com.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. For material changes, we will notify you via email or a prominent notice within our Services. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have questions or concerns about this Privacy Policy or wish to exercise your rights, contact us at integral.ind.in@gmail.com.